Amazon Hopes to Dominate the World of Streaming Ads
https://www.wsj.com/articles/amazon-hopes-to-dominate-the-world-of-streaming-ads-it-faces-some-challenges-along-the-way-7176a7a2?page=1 This article revolves around Amazon Prime Video's ambitious entry into the U.S. streaming television market. With ad revenue exceeding $12 billion in Q3, Amazon aims to generate $5.2 billion in additional annual revenue through Prime Video ad sales and a $2.99 monthly ad-free subscription. Challenges include competition from established streaming platforms, convincing no endemic brands to advertise, and addressing concerns about the dilution of brand value for advertisers in categories like fashion and beauty. Utilizing Ad Revenue Dominance: Amazon leverages its position as the world's third-largest digital ad seller, with ad revenue exceeding $12 billion in Q3. This revenue is expected to increase by $5.2 billion annually through Prime Video ad sales and a $2.99 monthly ad-free subscription, highlighting the company's commitment to mon...